DMC Risk Engineering Team
April 29, 2020
MAXIMIZE RESULTS using these 5 tips for truck driver scorecard implementations
Driver scorecards are not new to the fleet transportation industry. For years, fleets have been using historical driver records for hiring, retention, bonuses, safety, and operational processes. Similar to other buzz words of today (think big data, predictive analytics, machine learning), a “new” luster around driver scorecards has developed as a by-product of an increase in the amount of behavioral and performance data we can now attribute to an individual driver. There are more sources of data that are getting granular enough to provide an almost surgical dissection of each driver maneuver. To maximize implementation success and fleet profitability, these foundational elements must be in place to ensure success:
1. Focus on the End Goal
Driver scorecards are typically implemented as a way to identify and coach safety incidents. However, it’s important to recognize that driver scorecards can influence operational performance and increase profitability. Including a driver’s impact on fleet operating performance and reputation become important supporting elements of the scorecard.
2. Gain Acceptance
Some initial level of apprehension is natural; however, without driver-buy-in, driver scorecard initiatives will fail to maximize their potential. To reduce apprehension, management should include drivers at every step of the process. This will increase the driving force’s sense of ownership and stewardship of the initiative, thereby increasing overall impact to fleet safety.
3. Tailor the Scorecard
“Out of the box” vendor scorecards may need to be changed to meet fleet specific challenges. They should be easy for the driver to understand and provide information that allows safety & operations to extract actionable intelligence. The fleet should take the time to consider potential unintended impacts from the scorecard and even to model whether the scorecard’s points of emphasis correlate to historical key performance metrics.
4. Process & Procedures
The scorecard can take on a life of its own without dedicated personnel, inclusion in driver manuals, and explicit protocols for executing the scorecard. A consistent, cohesive, continuously improving implementation with dedicated resources is necessary to ensure success and avoid a stale, or even worse, detrimental scorecard implementation.
5. Measure, Celebrate & Reward Success
When implementing driver scorecards, it’s important to assess the fleet’s baseline score against a benchmark and set a goal for success. This goal should be connected to milestone celebrations, which will promote a fleet-wide culture of recognizing best-in-class performance. Review your driver incentive programs and be sure to include scorecard metrics that reward individuals who best exhibit driving excellence. Comprehensive and multi-faceted recognition programs that recognize overall and individual achievements are the most effective when building your safety culture.
If you would like more information on driver scorecards and how DMC can help you utilize your data to its fullest extent, please contact your DMC Risk Engineer or reach out to us at email@example.com.
Commercial transportation is becoming an increasingly expensive industry to insure. Claims frequency is increasing due to an influx of new drivers, deteriorated infrastructure, more distracted driving, and additional vehicle miles traveled. Claim severity is growing...
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